Nature in its manifold manifestations has always exerted a strong influence on humans. Walking through a varied landscape, looking at a flower or listening to the sound of the wind in the canopy of leaves makes us happy. The experience of nature influences our psychological, physical and social well-being. 

The joint initiative of Naturefriends International, Naturefriends Austria and Austrian Federal Forests focuses on the important role of nature for human well-being. It motivates people to spend a beneficial time outdoors, but at the same time it appeals to our responsibility for a respectful treatment of native animals, plants and habitats and for the protection of nature.